江苏盐城某售楼处+样板间PPT设计方案.pptx
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1、THE sEcond sTAGE concEPTAL dEsIGn第二階段規劃、概念階段sALEs offIcE dEsIGnEr:rIcky w o n G sAmPLE dEsIGnEr:QIwANGJIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk sALEs offIcE And sAmPLE r o o m fInE dEcorATIon dEsIGn ProJEcTs江蘇 鹽城興邦中央公園售樓處及樣板間精裝修設計項目丨 NOV 27,2017AnALysIs o f GEoGrAPHIcAL EnvIronmEnT地理環境分析JIAnGsu yAncHEn
2、G xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目AnALysIs of GEoGrAPHIcAL EnvIronmEnT地理環境分析yAncHEnG,PArT o f JIAnGsu ProvIncE,Is LocATEd In THE mIddLE o f EAsT cHInA,In THE mIddLE o f JIAnGsu ProvIncE,In THE yAnGTzE rIvEr dELTA cITy cLusTEr.THE fLAT In THE cITy,cAnALs And rIcH nATurAL rEsourcEs,wHIcH EnJ
3、oys A G o o d HomETown o f fIsH And rIcE yAncHEnG Is EmErGInG IndusTrIAL cITy In JIAnGsu coAsTAL ArEAs,Is ALso An ImPorTAnT rEGIonAL cEnTrAL cITy o f THE yAnGTzE rIvEr dELTA.THE ProJEcT Is LocATEd In yAncHEnG,JIAnGsu ProvIncE,Is A sET o f fIrsT-LInE BrAnd fLAGsHIP sTorE,rETAIL,BouTIquE dIscounT sTor
4、Es,fITnEss,cATErInG,EnTErTAInmEnT,cInEmA And oTHEr commErcIAL forms o f InTEGrATIon,To mEET THE urBAn HIGH-End GrouPs o f vArIous LEIsurE sHoPPInG nEEds o f THE nEw urBAn comPLEx THE.鹽城,隸屬於江蘇省,地處中國東部沿海中部,江蘇省中部,位於長江三角洲城市群北醫。全市地勢平坦,河渠縱橫,物產富饒,素有“魚米之鄉”的美稱。鹽城是江蘇沿海地區新興的工商業城市,也是長江三角洲重要的區域性中心城市。該項目位於江蘇省鹽城,是
5、一個集一線品牌旗艦店,零售、精品量販店、健身、餐飲、娛樂、影院等多種商業業態融為一體的,滿足都市高端群體各種休閒購物需求的新城市綜合體。JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目AnALysIs of GEoGrAPHIcAL EnvIronmEnT地理環境分析ProJEcT LocATIon項目區位鹽城東臨黃海,南與南通接壤,西南與揚州、泰州為鄰,西北與淮安相連,北隔灌河和連雲港市相望。全市地勢平坦,河渠縱橫,物產富饒,素有“魚米之鄉”的美稱。鹽城,一座集 辦公,飯店,零售,娛樂於一體的城市,交通便利,经济发达,物资
6、富饶。项目打造立體化的生態住宅商業空間,提供全功能的商業配套和齊全的生活設施。項目區位中梁首府中梁地產(13500 元/平方米)中南世紀城鹽城中南世紀城地產(16000 元/平方米)四季金輝鹽城金輝居業房地產(9200 元/平方米)JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目AnALysIs of GEoGrAPHIcAL EnvIronmEnT地理環境分析THE ProJEcT,In yAncHEnG 35 To 50 yEArs succEssfuL L o o k f o r w A r d To A HIGHEr
7、 quALITy o f LIfE vArIous IndusTry LEAdErs wITH cuLTurEd cuLTurE mArkET mAIn consIdErATIon TArGET cusTomEr GrouPs And sATIsfy sucH GrouPs LIvInG funcTIon sucH GrouPs HAvE A HIGH rEquEsT f o r ProJEcT quALITy,THE usE o f funcTIon And sTrucTurE Is morE ATTEnTIon,BELonG To THE cITy o f HIGH-End cusTomE
8、r BAsE o n THE BAsIs o f THEsE,To ATTrAcT BoTH InvEsTmEnT cusTomErs As ImPorTAnT cLIEnT;THE rEsT o f THE cLIEnTs In THE c o u n Tr y HAvE A cLIEnT f o r THE cAsE.本專案中,以鹽城市 35-50 歲事業有成、期待更高生活品質、有文化有修養的各業界領袖的客戶群體為市場主要考慮目標,滿足此類群體居住功能。此類群體对項目 品質有很高要求,使用功能及格局比較關注,屬於城市高端客户群。在此類基础上,吸引到的省內外投資客戶為重要客戶;全國其餘客戶為
9、本案偶得客戶。sucH GrouPs ArE mAInLy In THE uPPEr EcHELons o f THE socIETy In THE 35 To 50 yEArs o f cArEEr,A n d ArE In THE uPPEr cLAss o f socIETy,wITH A cErTAIn socIAL sTATus A n d E c o n o m I c BAsIs,A n d THE G r o u P domInATEs THE fInAncIAL A n d InTELLEcTuAL cLAss o f socIAL rEsourcE oPErATIon.此類
10、群體以 35-50 歲事業有成城市上層人士為主,處於社會高層階級,具備壹定的社會地位與經濟基礎,該群體主导社会资源运作的财智阶级。sucH GrouPs To JusT nEEd To TyPE cusTomErs,To mEET THE nEEds o f sucH GrouPs LIvInG.InvEsTmEnT In THE ProvIncE To ProTEcT THE ProvIncE As An ImPorTAnT cusTomEr,sucH GrouPs HAvE A cErTAIn EconomIc sTrEnGTH,THErE Is A cErTAIn InvEsTmEnT
11、ExPErIEncE,THE PurcHAsE o f A LArGE ProPorTIon o f THE ProPorTIon o f THE InvEsTmEnT ProPErTy o f THE GrouP.此類群體以剛需型客戶為主,滿足此類群體居住功能需求。以省內投資客護為重要客戶,此類群體具備壹 定經濟實力,對投資有壹定經驗,購置物業佔據該群體投資比例的較大部分。ProvIncE And oTHEr rEGIonAL InvEsTmEnT GrouPs.省內及其他區域投資群體。核心客戶重要客戶CustOmer base lOCatiON-grade lOCk客群定位-分級鎖定偶得客
12、戶ProJEcT LocATIon項目位置JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目ProJEcT LocATIon項目位置JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目ProJEcT LocATIon項目位置JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目sALEs dEPArTmEnT dEsIGn PoInTs售樓部 設計要點kEy PoInTs of THE dEsIGn
13、設計要點JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目cITy ImPrEssIonTHE LAnd o f THE orIEnTAL wETLAnds,THE LAnd o f THE EAsT,Is A LAnd o fr i c h a n d gentle earth,wi th a l o n g history-y a n c h e n g Jiangsu“魚米之鄉“東方濕地之都,仙鶴神鹿世界”富饒之地,溫柔之都,歷史悠久,美麗風光江蘇 鹽城城市印象歷史城市民風色彩文化鹽城大多數人口是歷朝江南移民後裔,因而民
14、俗文化屬於傳統的江南文化範疇。江蘇沿海地區新興的工商業城市,也是長江三角洲重要的區域性中心城市。鹽城歷史積澱豐厚,是淮劇的主要發源地。鹽城為聯合國人與自然生物圈成員,被譽為“東方”濕地之都,仙鶴神鹿世界。現代仿古建築群,鹽城水街緊鄰串場河,是海鹽歷史文化風貌區的主景區。kEy PoInTs of THE dEsIGn設計要點JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目ProJEcT PosITIonInG項目定位To BuILd Luxury And HIGH-EndquALITy BuILdInGs In THE cI
15、Ty,To BuILd A comforTABLE LIvInG EnvIronmEnT f o r THE PEoPLE o f THE sTrATum,And LEAd A HIGH quALITy And IdEALIzEd LIfEsTyLE打造城市豪華高端品質樓盤,為高層人士精築舒 適宜居的生活環境,引領高品 質、理想化的生活方式kEy PoInTs of THE dEsIGn設計要點JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目項目分析ProJEcT AnALysIs銷售中心 融合生態科技體驗服務健康運動T H
16、E I n TEG r ATI o n o f n AT u r AL EcoLoGy,s o THAT THE InTErIor sPAcE morE EcoLoGIcAL quALITy自然生態的融入,使室內空間多了份生態品 質。室內延继建築風格,把江南園林融入室內To crEATE A vArIETy o f ImPorTAnT wAys o f LIfE,GErmInATIon o f A vArIETy o f ExPErIEncE.創造多樣生活的重要方式,萌發了多種 體驗途徑。品牌 led 展示、升降戶模、弧形幕布投影及大型led 展示、樣板房智能展示THE nEw sErvIcE
17、 concEPT,In o rd E r To ImProvE THE ovErALL cusTomEr ExPErIEncE,f o r THE cusTomEr To PAss THE TArGET InformATIon.全新的服務理念,為提高客戶整體體驗,為客戶傳遞目標信息。咖啡糕點、書吧、品茶棋牌、兒童娛樂區、家宴預定PAss A HEALTHy LIfEsTyLE.傳遞一種健康的生活方式。室內恆溫泳池、健身房、瑜伽室、乒乓球等。kEy PoInTs of THE dEsIGn設計要點JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽
18、城興邦中央公園項目傳統與當代TrAdITIon And conTEmPorAry傳統的文化與精神 當代的手法與感受kEy PoInTs of THE dEsIGn設計要點JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目原生與共生nATIvE And symBIoTIc原生自然氛圍的傳達與感受共生自然與設計對生活傳統與當代的共生dEsIGn scHEmE設計方案 營銷中心orIGInAL PLAnE原始平面-1FnJIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園
19、項目orIGInAL PLAnE原始平面-2FnJIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目orIGInAL PLAnE原始平面-b1FnJIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目dEsIGn scHEmE平面設計(面積:3160m)oPTImIzEd PLAnE優化平面-1FnJIAnGsu yAncHEnG xInGBAnG
20、cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目oPTImIzEd PLAnE優化平面-2FnJIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目noPTImIzEd PLAnE優化平面-b1FnJIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目dEsIGn sPEcIfIcATIon設計說明FF&E陈设Artwork艺术Light灯光Building建筑Space空间Box单体Subtraction减法The original intenti
21、on of life生活的初衷Humanistic Artistic Creation人文 艺术 创意Addition加法JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目concEPT of InTEnTIon意向概念JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目EffcT cHArT scHEmE效果圖方案-接待區-一層JIAnGsu yAncHEnG xInGBAnG cEnTrAL PArk ProJEcT江蘇 鹽城興邦中央公園項目EffcT cH
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