尊贵礼序+文化记忆住宅示范区景观方案文本.pdf
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1、蓝光石家庄景观示范区概念设计景观概念设计Concept design of blue light Shijiazhuang landscape demonstration areaDDONNOV.2020前期分析01PROJECT ANALYSIS规划解读02INTERPROTATION PLANNING概念构思03LANDSCAPE CONCEPT总体设计04PROJECT DESIGN分区节点效果05PARTITION NODE EFFECT成本造价06LANDSCAPE COSTCONTENTS1前期分析PROJECT ANALYSISPROJECT OVERVIEW本案位于石家庄裕华区
2、。裕华区隶属于河北省石家庄市,地处石家庄市区东南部,是石家庄市城市副中心和未来城市发展的主导区域。裕华区交通便利路网发达,生活配套设施完备,并且公园多绿化好,是石家庄城市发展的黑马。Yuhua District is subordinate to Shijiazhuang City,Hebei Province,located in the southeast of Shijiazhuang city.Yuhua District,established on March 21,2001,is the sub center of Shijiazhuang city and the leadin
3、g area of future urban development approved by the State Council.Yuhua District is a newly developed area in Shijiazhuang,with convenient transportation,well-developed road network,complete living facilities,and many parks and good greening,it is the dark horse of urban development in Shijiazhuang.区
4、位分析LOCATION ANALYSIS南二环石家庄东站中心广场河北医科大学石家庄北站信誉百货楼万达广场桥西区QIAOXI DISTRICT新华区XINHUA DISTRICT长安区CHANGAN DISTRICT石家庄客运总站石家庄站3.7km裕华区YUHUA DISTRICTSITE怀特商业广场5km10km商 业Business 教 育Education Zone绿 地Green Zone东南二环商务带地铁三号线商务带南部科技创业产业园万达商圈怀特商圈联邦商圈新客站商圈众美商圈SITE河北科技大学河北外国语学院地块配建小学河北师范大学河北医科大学神兴小学河北地质大学石家庄二十七中石家庄第
5、四十四中学石家庄市第八中学河北外国语学校石家庄第四十中学区位分析LOCATION ANALYSIS南部公园石家庄体育公园富强公园楼底公园石家庄环城水系胜利公园东环公园希望绿洲公园平安公园世纪公园本项目位于南部科技创意产业园区,周边多个商圈,产业前景可见,区域升值可期本区域为石家庄重点中学及高校聚集地,周边各类学校十二余所,教育资源丰富本案周边有各类公园及公共绿地,景观资源丰富,自然宜居The project is located in the Southern Technology and Creative Industry Park,with many commercial district
6、s nearby.The industry prospects are visible and the regional appreciation can be expectedThis area is a gathering place for key middle schools and colleges in Shijiazhuang,with more than 12 schools of various types in the surrounding area,rich in educational resourcesThere are various parks and publ
7、ic green spaces around the project,rich in landscape resources and natural and livable5KM8KM项目位于南二环南侧,地块现状为净地,利于开发;西临建通路,北临南二环路高架路,周边居住氛围较成熟所处。位置交通便利,周边配套相对单一。临近多所大学,周边有较多绿地公园。地块旁边规划有教育用地,本项目未来可打造成优质的学区房。The project is located on the south side of the South Second Ring Road.The current land plot is
8、clean land,which is conducive to development.It is adjacent to the construction road to the west and the elevated road to the South Second Ring Road to the north.The surrounding residential atmosphere is relatively mature.The location is convenient and the surrounding facilities are relatively simpl
9、e.Close to many universities,there are many green parks around.Educational land is planned next to the plot,and this project can be built into a high-quality school district building in the future.区位分析LOCATION ANALYSISSITE南部公园天山九峰民心河河北师范大学石家庄中原轨道交通中等专业学校石家庄市塔坛小学石家庄市第八中学石家庄市第五医院河北省通信管理局石家庄市人大常委会河北省水利
10、工程局第四工程处地块配建小学河北国际商会广场SITE金地熙悦府欣源地块现代风格现代风格新中式风格新中式风格新亚洲风格新亚洲风格新中式风格新中式风格新中式风格中房卓越府东南智汇城荣盛锦绣书院融创中心跃林地块绿城桂雨江南融创财富壹号龙湖天璞万科紫台1KM3KM5KM周边竞品分析COMPETITIVE PRODUCT ANALYSIS二环沿线板块南二环二环外板块本案入市时,裕华区二环内在售项目基本售罄,竞品主要集中在二环沿线及二环外板块,本案紧邻南二环,具有一定区位优势板块内在售竞品八个,与本案同期销售的项目主要分布在二环外,本案紧邻南二环,具有一定区位优势其中 1KM 内 2 个,3KM 内 4
11、个,5KM 内5 个其中新中式风格项目有五个,分别是龙湖天璞、荣盛锦绣书院、万科紫台、绿城桂雨江南。其中现代中式风格项目融创中心。When this case entered the market,the projects on the second ring road in Yuhua District were basically sold out.The competing products were mainly concentrated along the second ring road and the outer plate of the second ring road.The
12、 case was close to the South Second Ring Road and had certain location advantages.万科紫台示范区融创中心示范区开发商:石家庄万科嘉实盈泽房地产开发有限公司开发商:融创设计风格:新中式设计风格:现代中式开盘时间:2020.7开盘时间:2018.6均价:20034 元/均价:16102 元/产品特点:属万科紫系人文产品系,诗经主题园林大院。产品特点:线性墙面、折廊结合阵列的树林、镜面水景。竞品案例分析(示范区)COMPETITIVE PRODUCT CASE ANALYSIS竞品案例分析(大区)COMPETITIVE
13、 PRODUCT CASE ANALYSIS龙湖天璞开发商:龙湖设计风格:新中式开盘时间:2020.10均价:待定产品特点:五维景观”,四大书院制式。绿城桂语江南开发商:绿城设计风格:新中式开盘时间:2020.09均价:19500-21000 元/采用浅色石材,立面较为简洁、轻盈。本案住宅小学未开发养老用地竞品总结COMPETITIVE PRODUCT SUMMARY现状致胜风格致胜打造二环外板块新中式景观标杆如何寻求致胜?现状 风格 细节细节致胜利用现状较长未见市政道路形成示范区内人车分流重点处理景观细节,营造出尊贵、精致的示范区景观以独特的雍锦系列文化为基础,创造出标志性的景观风格,在特色
14、上重点打造,营造出具有记忆性的场地利用场地形状营造景观流线以细而精的手法进行景观打造客群分析CUSTOMER GROUP ANALYSIS55%裕华区企业高管25%开发区中等收入让人群10%周边区域自住中高端人群 HIGH-END CROWD以裕华区自主及改善客户为主力,兼顾少量开发区改善自住客户喜欢亲近自然,注重生活品质,重视文化回归,又接受多元文化的冲突优劣势分析ADVANTAGES AND DISADVANTAGES ANALYSISS优势W劣势O机遇T挑战交通便利配套小学周围居住环境成熟周边绿地多convenient transportationSupporting primary s
15、choolThe surrounding living environment is matureThere are many green areas aroundThere are various competing products aroundThe existing living facilities are not mature enough周边竞品多样现有生活配套不够成熟产品风格独特所处区域为重点开发区打造学区房有升值空间Unique product styleThe area is a key development zoneThere is room for appreciat
16、ion in building school district housingHow to create cost-effective community spaceHow to create a brand with market competitiveness如何打造高性价比社区空间如何打造具有市场竞争力的品牌设计要点DESIGN POINTS项目难点如何打造标志性景观如何拥有地块专属记忆如何在众多新中式项目中创造独特性景观Project difficulties打造石家庄新中式景观标杆Building a new Chinese style landscape benchmark in
17、Shijiazhuang【引领】【尊贵】【宜居】雍锦系品牌产品力植入:彰显尊贵与礼序性结合石家庄特色:打造地域文化性标志性景观 创造独特场地记忆凸显品质细节:精雕细琢 于微小处见真工设计要点DESIGN POINTS2规划解读INTERPRETATION OF PLANNINGPROJECT REVIEW规划分析PLANNING ANALYSIS示范区入口示范区范围南二环建通街规划道路规划小学示范区位于未来大区商业及社区主入口,示范区大部分可做永久保留,动线简单,容易进行施工组织,后续可与工地现场进行有效隔绝。大区内都为大户型高层建筑。周边有一处待建配套小学。两梯四户户型两梯两户户型(楼王)景
18、观视线(楼王)景观视线How to enter the The demonstration area and the circulation about out of the demonstration range?How the different between demonstration removing before and after?How the change before the demonstration area between the showing period and after the delivering?示范区与现状周边关系示范区入口及场外动线示范区拆改与非拆改
19、分析示范区展示期间与交付后的动线变化示范区范围样板间售楼处示范区空间价值SPACE VALUE OF DEMONSTRATION AREA示范区现状情况分析DEMONRATION AREA ENTRACNE&CIRCULATION OUT OF THE SITE建通街JIAN TONG AVENUE南二环东路South 2nd Ring Road East示范区位于建通街城市界面现状有红绿灯、电线杆等设施,对后期展示有一定影响。门头门头对景处有现状建筑需拆除。主要客群来向城市界面展示空间此处现状建筑及围墙需拆除此处现状有电线杆、红绿灯等,需与有关部门联系现状红绿灯、电线杆现状建筑248mThe
20、 demonstration area is located in Jiantong street,with traffic lights,power poles and other facilities,which will have a certain impact on the later display.There are some existing buildings that need to be demolished.自行修建通行道路(后期拆改)示范区停车区域售楼部&样板房市政道路 车行动线 人行动线 展示空间距离市政已有道路较远,因此在规划道路未建前先行修建一通行路线,后期拆改
21、参观者沿道路进入示范区至停车区域后步行进入展示区入口示范区入口及场外动线DEMONRATION AREA ENTRACNE&CIRCULATION OUT OF THE SITEPEDERSTRIAN CIRCULATIONVEHICLE CIRCULATIONMUNICIPAL ROADBUILDING QUICK-PASSING ROAD(LATER REMOVEBUILDING QUICK-PASSING ROAD(LATER REMOVESALE BUILDING&PROTOTYPE ROOM Due to the long distance between the public ro
22、ad and demonstration area,so building the quick-use road linking at the planning road in advance,after finishing the period of demonstration showing,it would removeClients would follow the road into the demonstration area and parking their vehicle at the parking lot,then walking into the demonstrati
23、on entrance建通街JIAN TONG AVENUE主要车行动线次要车行动线示范区拆改与非拆改分析DEMONSTRATION CHANGE PARTS AND KEEPING ANALYSIS示范区交付后拆改区域红线展示区范围线示范区交付后保留区域商业空间地库线商业空间商业空间大区红线示范区红线大区地库线交付后示范区拆改面积为5030.13m2;保留面积3642.58m2考虑到大区地库线位置,因此示范区的红线位置距离地库线保持3m的间距商业空间方案(文字暂定)交付后示范区拆改范围为红线为规划路及含样板间;其余为保留内容考虑到大区地库线位置,因此示范区的红线位置距离地库线保持3m的间距商
24、业空间在示范区期间一起展示,打造统一界面REMOVING AREA AFTER RED LINEDISPLAY AREA RANGE LINEREMOVING AREA AFTER COMMERICAL SPACEUNDERGROUND RANGE LINEAfter delivery,the scope of demolition and reconstruction of the demonstration area is the planned road and the sample room along the red line;the rest is reservedConsider
25、ing the location oof undergrounding range line,the red line of demonstration keep 3m between with underground range linecommerical space 3000mm进入商业动线人行参观动线归家动线归家动线示范区展示期间与交付后动线分析DEMONSTRATION CHANGE PARTS AND KEEPING ANALYSIS示范区参观动线&交付后大区归家动线示范区展示期间示范区交付后ENTRANCING CLUB CIRCULATIONENTRANCING CLUB CI
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