艺术人文绿洲主题产业园项目中标方案设计.pdf
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1、?设计五问WHAT市场精神:如何精准市场定位,思考自持售卖、补缴地价提容、研发类居住、算赢经济账。Market spirit:Consider self-supporting and selling,reimbursement of land price and capacity increase,R&D and residence,and calculation of win-win economic accounts.企业精神:如何体现山湖海品牌形象,提升品牌影响力。Enterprise spirit:How to reflect Shan Hu Hai brand image,enhan
2、ce brand influence产品精神:如何紧抓政策红利,提升产品适应性及附加值。Product spirit:How to grasp the policy dividend,enhance product adaptability and added value客户精神:客户是谁?如何定位产品调性,契合客群痛痒点。Customer spirit:Who is the customer?How to position the product tonality,fit the customer group pain point.城市精神:如何让项目成为片区示范性地标。Urban spir
3、it:How to make the project a demonstration landmark山湖海光明 ECO 新城Evolving多适应Commensalism可共生Oasis造绿洲群山环绕,都市绿脉,高低有致,净享一片山水。Surrounded by mountains,urban green vein,high and low,enjoy a clean landscape.Evolving进化Commensalism共生Oasis绿洲随市场变化而产品进化极强可适应性与生命力Products evolve as markets change Strong adaptabilit
4、y and vitality区域发展共生产学研共生Regional development symbiosis Industry-university-research symbiosis群山环绕艺术人文绿洲Surrounded by mountains Oasis of art and humanityE C O项目概况Project overview做产业还是做地产?售卖 or 自持?Do industry or do estate?Sell or own?规划策略Planning strategy产品策略Product strategy设计说明Design specification目录
5、CONTENTS123451项目概况PROJECT OVERVIEWPART大湾区计划丨GREATER BAY AREA PROJECT大湾区核心环上的重要节点,广深科技创新走廊重要节点An important node in the core ring of the greater bay area,and an important node in the guangzhou-shenzhen science and technology innovation corridor光明区GUANGMING CITY中国CHINA广东GUANGDONG粤港澳大湾区GREATER BAY AREA
6、广深科技创新走廊Guangzhou-Shenzhen Science And Technology Innovation Corridor广州中新知识城Guangzhou Zhongxin Knowledge City广州科学城Guangzhou Science City东莞松山湖Dongguan Songshan Lake东莞滨海湾新区Dongguan Binhai Bay New AreaLake光明科学城Guangming Science City基地 SITE核心创新平台 Heart Innovation Platform创新节点 Innovation node广深科技创新走廊Guan
7、gzhou-Shenzhen Science And Technology Innovation CorridorSITE深圳坂雪岗科技城Shenzhen Banxuegang Science and Technology City大运新城Universiade city坪山高新区Pingshan high-tech zone东莞生态园Dongguan ecological park银瓶创新园Silver bottle innovation park国际生物岛园区International biological island park宝安中心区Baoan central district深圳国
8、际生物谷Shenzhen International Biological Valley深圳高新区Shenzhen High-tech Zone深圳空港新城Shenzhen Airport New City广州琶洲互联网创新集聚区Pazhou Internet Innovation Cluster 广州大学城-国际创新城Guangzhou University City-International Innovation CityN光明科学城Guangming Science CitySITE区位分析丨 LOCATION ANALYSIS地铁 6 号线地铁 6 号线支线地铁 29 号线地铁 13
9、 号线地铁 18 号线光明凤凰城Guangming Phoenix City光明城站Guangmingcheng Railway Station光明天安云谷CLOUD PARK天安云谷投资800 亿华星光电投资538 亿华侨城光明小镇投资500 亿光明科学城10km落户光明,打造新硅谷中山大学2 万人次中山大学附属医院,市属三甲医院到 2020 年,新建大学2所,新建幼儿园30所,新建、扩建中小学校16所,新增中小学学位超过20000个。光明新区投资规模、创新水平、配套、文教卫设施大幅跃升,区域跃升,城启光明时代。The investment scale,innovation level,su
10、pporting facilities,culture,education and health facilities in guangming new area have been greatly improved,and the area has been greatly improved.华侨城光明小镇Guangming Town,OCT华星光电Huaxing photoelectric中小企业总部园区Headquarters Park of Small and Medium-sized Enterprises中山大学深圳校区Sun Yat-Sen University Shenzhen
11、 CampusN交通分析丨 TRAFFIC ANALYSISSITE中大站Sun Yat-sen University Station 科学城站Science city station地铁6号线支线Metro Line 6 Extension罗仔路 Luozai road碧成路 Bicheng road碧美路 Bimie road碧丽路 Bicheng road圳美四路 Zhenmei 4th road圳美大道 Zhenmei road圳美三路 Zhenmei 3rd road东新路 dongxin road碧康路 Bikang road圳美二路 Zhenmei 2nd road圳美一路 Zh
12、enmei 1st road光凤大道 Guangfeng road公常路 Gongchang road三级道路 Level 3 road二级道路 Level 2 road一级道路 Level 1 road地铁线 Metro lineN0.4 KM0.8 KM基地位于中大站与科技城站之间,到达两站直线距离均为 0.8KM,接驳道路为二三级道路,以罗仔路为主,圳美四路、碧成路为辅。The base is located between zhongtai station and sci-tech city station.The direct distance to both stations is
13、 0.8km.The connecting roads are second and third-level roads,mainly luozi road,supplemented by Zhenmei 4th road and bicheng road.景观分析丨 LANDSCAPE ANALYSIS铜锣公园Tongluo Park绿地 Green space水景 Waterscape猪公山Zhugong Mountain猪婆山Zhupo Mountain公明水库Gongming Reservoir石狗公水库Shigougong Reservoir笔架山Bijia Mountain塘角山T
14、angjiao Mountain石介头公园Shijietou Park1.5 KM40 dB80 dB0.5 KM尖领公园Jianling ParkN视线值 sight levels噪音值 Noise levels依据项目基地位置,从噪音、视线、绿地、水景等多方面分析,判断项目东南方向景观极佳。According to the location of the project site,from the noise,line of sight,green space,waterscape and other aspects of analysis,judge that the southeast
15、 direction of the project landscape is excellent.SITE高空视野丨 HIGH-ALTITUDE VISIONN11324234中山大学深圳校区Sun Yat-Sen University Shenzhen Campus项目用地位于深圳光明新区,光明科学城配套区域。光明科学城配套区域的建设正在快速推进。中山大学深圳校区、光明云谷、光明小镇已经开工,中山大学附属第七医院一期投入运营,科学城智慧公园、中山大学附属中小学、中山大学人才保障房等项目将加快建设。The project land is located in guangming new are
16、a,supporting area of guangming science city.The construction of supporting area of bright science city is advancing rapidly.The shenzhen campus,guangming yungu and guangming town of sun yat-sen university have been started,the first phase of the seventh affiliated hospital of sun yat-sen university
17、has been put into operation,and the construction of intelligent park of science city,primary and secondary schools affiliated to sun yat-sen university,talent guarantee room of sun yat-sen university and other projects will be accelerated.SITE医院 Hospital居住 Residential商业 Commercial学校 School办公 Office光
18、明科学城科教区Guangming Science City Education Area中大附属第七医院The Seventh Affiliated Hospital,Sun Yat-sen University中山大学附属中小学The Middle School Attached To Sun Yet-sen Universit光明科学城配套区(光明天安云谷)Guangming Science City Supporting Area(CLOUD PARK)中国科学院深圳理工大学(拟选址)Chinese Academy Of Sciences Shenzhen University Of T
19、echnologyN周边分析丨 PERIPHERAL ANALYSIS双大学犄角相望助力产学研再升级光明科学城启动区Guangming Science CityStart Area(在建办公园区)(待建办公园区)项目用地位于深圳光明新区,光明科学城配套区域。光明科学城配套区域的建设正在快速推进。中山大学深圳校区、光明云谷、光明小镇已经开工,中山大学附属第七医院一期投入运营,科学城智慧公园、中山大学附属中小学、中山大学人才保障房等项目将加快建设。The project land is located in guangming new area,supporting area of guangmi
20、ng science city.The construction of supporting area of bright science city is advancing rapidly.The shenzhen campus,guangming yungu and guangming town of sun yat-sen university have been started,the first phase of the seventh affiliated hospital of sun yat-sen university has been put into operation,
21、and the construction of intelligent park of science city,primary and secondary schools affiliated to sun yat-sen university,talent guarantee room of sun yat-sen university and other projects will be accelerated.SITE医院 Hospital居住 Residential商业 Commercial学校 School办公 Office中大附属第七医院The Seventh Affiliate
22、d Hospital,Sun Yat-sen University中山大学附属中小学The Middle School Attached To Sun Yet-sen Universit光明科学城配套区(光明天安云谷)Guangming Science City Supporting Area(CLOUD PARK)中大中山大学深圳校区Sun Yat-Sen University Shenzhen Campus光明科学城启动区Guangming Science CityStart Area光明科学城科教区Guangming Science City Education Area中国科学院深圳理
23、工大学(拟选址)Chinese Academy Of Sciences Shenzhen University Of TechnologyN周边分析丨 PERIPHERAL ANALYSIS与“天安云谷”共生机遇与挑战并存(中山大学配套住宅)(住宅用地)定位八大产业Position Eight Major Industries天安云谷分析丨 ANALYSIS OF CLOUD PARK 12345678健康产业Health industry养老产业The pension industry智能制造Intelligent manufacturing文化新经济Cultural new economy
24、智慧城市Cultural new economy生物产业Biological industry现代农业Modern agriculture绿色产业Green industry总面积:588.4 万天安云谷分析丨 CLOUD PARK ANALYSIS天安云谷核心竞争力CLOUD PARK core competitiveness具有市场竞争力的运营机制和服务体系A competitive market operation mechanism and service system专业的团队和各产业链环节优秀的合作伙伴Professional team and excellent partners
25、 in each industrial chain园区规划和产品创新开发能力Park planning and product innovation and development capabilities客户企业资源和战略联盟Customer enterprise resources and strategic alliances品牌影响力Brand influence商业资源整理能力Business resource management capability天安云谷分析丨 ANALYSIS OF CLOUD PARK 用地类型LandType容积率FAR计容建筑面积GFA()备注Note
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