综合技能训练《外贸英语函电》课件.PPT
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1、综合技能训练交易情景一工作任务:加拿大时装贸易有限公司(CANADIANFASHIONTRADECO.),LTD是南京先科纺织服装有限公司(NANJINGXIANKETEXTILEGARMENTCO,LTD)业务员Victor在参加2011年秋季广交会上结识的客户,该客户对先科公司生产的全棉运动上衣很感兴趣。2011年11月5日,Victor回公司后给加拿大的一家银行写信,调查该公司的资信,结果是该客户资信良好。以南京先科纺织服装有限公司外贸业务员Victor的名义写一封与加拿大客户建立业务关系的信函。要求如下:(1)如何获得对方公司的联系方式及相关信息。(2)简单介绍自己的公司,并将产品目录
2、和报价单寄给对方参考。(3)希望能与对方建立业务关系,并希望能得到对方的早日答复。交易情景一参考范文:DearSirorMadam,Subject:ToEstablishBusinessRelationsWehavelearnedyournameandaddressfromGuangzhouCommodityTradeFaironNov.3,2010.Atthattime,youshowgreatinterestinourcottonblazers.Wearenowwritingtoyouwithaviewofenteringintobusinessrelationswithyou.Ourco
3、mpanywasestablishedin1992.Wespecializeinallkindsofgarments,suchascottonblazers.Wearebothmanufacturesandexportersofgarments.Ourproductscommandalargemarketaroundtheworld,suchasAmerica,CanadaandJapan.Thequalityofourcottonblazersissuperiorandthepriceisalsofavorable.Theenclosedisourcataloguesandprospectu
4、sesforyourreference.Inordertogiveyouageneralideaofourproducts,wewillsendyouourpriceandsamplesassoonaswereceiveyourspecificinquiry.Wearelookingforwardtoreceivingyourearlyreply.Yoursfaithfully,Victor交易情景二Inquiry工作任务一11月9日,加拿大时装贸易有限公司的业务员Ellen对Victor11月8日来信进行回复,恢复内容如下:感谢Victor的来信。表示在广交会上对型号为BJ123的全棉运动上
5、衣很感兴趣,希望邮寄样品一件。希望对方能尽快回信。工作任务二在收到CANADIANFASHIONTRADECO.,LTD公司的询盘后,Victor按照对方的要求把一件型号为BJ123的全棉运动上衣邮寄过去了,并告知对方已按要求将样品寄出,请查收,并希望尽早收到对方的回信。Ellen收到样品后,进行了回复。请以Ellen的名义按以下相关信息写一封复函。对寄来样品表示感谢,并表示对样品较满意。要求Victor对型号为BJ123的全棉运动上衣报含3%佣金在内的CIF到蒙特利尔的美元价格。如果报价合理并且具有竞争力,将会很快大批订货。交易情景二Inquiry参考范文(1)DearVictor,Than
6、kyouforyourletterofNovember8,2010,andweareverypleasedtoestablishbusinessrelationswithyou.Asyouknow,wehavebeenengagedformanyyearsinthelineofgarments,andweareoneofthebiggestimportersinNorthAmericawithanimportvalueformorethan10milliondollarsperyear.Weareinterestedinimportingcottonblazers,especiallyyour
7、cottonblazers,StyleNo.BJ123,butweneedtohavefurtherdetailsbeforemakingafinaldecision.Wedliketohaveyoursamplesfirst.Ifyourproductsaresatisfactory,wearepleasedtoplaceanorderwithyou.Wearelookingforwardtoyourfavorablereply.Yoursfaithfully,Ellen交易情景二Inquiry参考范文(2)DearVictor,Weareinreceiptofyoursampleswith
8、manythanks.Wearesatisfiedwiththem.ItwouldbehighlyappreciatedifyoucouldquoteusyourbestpriceinUSDperpieceonCIFMontrealincluding3%commissiononyourcottonblazers,StyleNo.BJ123.Ifyourquotationisreallyreasonableandcompetitive,wewillsoonplacealargeorderwithyou.Meanwhile,pleaseinformusothertermsoftransaction
9、suchaspaymentterm,packageandinsurance.Wearelookingforwardtoreceivingyourimmediatereply.Yourssincerely,EllenOffer工作任务11月19日,在收到Ellen的询盘后,Victor经过对产品的报价核算,向CANADIANFASHIONTRADECO.,LTD公司进行报价,同时告知了包装、支付方式、保险、装运时间等相关贸易情况。发盘具体资料:品名:型号为BJ123的全棉运动上衣尺码:小码、中码和大码。单价:每件20.5美元,CIFC3%蒙特利尔.数量:6000件,各尺码均为2000件。包装:每
10、10件装入一个不透明的塑料袋,每10个塑料袋装入一个双层瓦楞纸箱。付款方式:以卖方为受益人的不可撤销跟单即期信用证。交货期:收到相关信用证后60天之内。保险:由卖方投保。发盘以对方11月26日之前的复到为准。同时督促对方尽早下订单。Offer参考范文November19,2010DearEllen,WethankyouforyourenquiryofNovember18,2010.Asyourequest,wearemakingyouafirmofferasfollows:Nameofcommodity:Cottonblazer,StyleNo.BJ123Size:S,MandLequally
11、assortedUnitprice:USD20.5perpieceCIFC3%MontrealQuantity:6,000pieces,2,000piecesforeachsizePacking:10piecespackedinanopaqueplasticbag,10boxestoadouble-layercorrugatedcartonTermsofpayment:ByirrevocabledocumentaryL/CinthesellersfavoratsightDelivery:Within60daysafterreceiptofthecoveringL/CInsurance:Tobe
12、coveredbythesellerThisofferissubjecttoyourreplyreachingusbefore6p.m.November26,ourtime.Wetrustyouwillfindourquotationsatisfactoryandlookforwardtoreceivingyourorder.Yoursfaithfully,VictorCounter-offer工作任务一Ellen收到Victor的发盘函后,要对其进行回复。请以Ellen的名义写一封针对Victor发盘的回函,具体要求如下:表示已经收到对方的发盘函,并致谢意。很遗憾地告诉Victor,你方客户
13、认为他们的价格偏高。虽然Victor方产品的质量很好,但是价格不应该比其他供应商高出10%,因此进行还盘。还盘内容如下:单价为每件18.45美元,CIFC3%蒙特利尔。希望对方尽快回复。工作任务二Victor收到加拿大客户Ellen的还盘后,经过认真核算,觉得不能接受对方的还价,因为自己的报价已经是很优惠,但是考虑到如果能做成这笔订单,双方合作愉快的话,那将会带来更多的订单,会给公司带来更大的利益,所以Victor仍期望与对方成交,于是他按照公司销售部的惯例,提出如果对方的订单超过10000件,就同意降价5%。Counter-offer参考范文(参考范文(1)November20,2010De
14、arVictor,Thankyouforyourofferof6000piecesofcottonblazersatUSD20.5perpieceCIFC3%MONTREAL.Weregrettoinformyouthatourendusersfindyourpriceonthehighside.Asyouknow,thepriceofcottonblazershasgonedownsincelastyear.Somecountriesareactuallyloweringtheirprices.Itisnodoubtthatthereisakeencompetitioninthemarket
15、.Wedonotdenythatyourproductsareattractive,butthedifferenceinpriceshould,innocase,beasbigas10%.Tostepuptrade,weonbehalfofourendusersmakecounter-offerasfollows:6000piecesofcottonblazers,atUSD18.45perpieceCIFC3%MONTREAL.Wehopethatyouwilltakeourcounter-offerseriouslyintoconsiderationandreplyassoonasposs
16、ible.Yoursfaithfully,EllenCounter-offer参考范文(参考范文(2)November21,2010DearEllen,WeareinreceiptofyourletterofNovember20,whichrequesteda10%discount.Weregrettoinformyouthatyourcounter-offerisnotinkeepingwiththecurrentmarketandwecannotacceptit.Webelieveourpricesarequitefavorableandcompetitive.Itisimpossible
17、thatanyothersuppliercanlowerthanusiftheirproductsareasgoodasoursinquality.Tobefrankwithyou,ifitwasnotforthefuturerelations,wewouldntconsideracceptingyourprice.Inordertoassistyoutocompetewithdealersinthemarket,letsmeeteachotherhalfway.Wehavedecidedtoreducethepriceby5%,ifyourorderreaches10000piecesato
18、netime,thatistosay,thepriceisUSD19.48perpieceCIFC3%MONTREAL.ItssubjecttoyourreplyarrivingherebeforeNovember30,2010.Yourearlyreplywillbemuchappreciated.Yourssincerely,VictorPacking工作任务一Ellen所在的公司由于急需这批货物,经过分析,Ellen决定接受Victor的报价,但不同意Victor所提出的包装标准。请以Ellen的名义写一封针对Victor发盘中有关包装要求的信函,具体要求如下:表示已经收到对方的还盘函,
19、并示感谢。同意对方的报价,但不同意包装条件。提出包装的建议及原因:成衣的外包装由原来的双层瓦楞纸箱改成三层瓦楞纸箱,因为Ellen认为双层的瓦楞纸箱在海运过程中不够牢固,要求内包装采用透明的塑料袋包装,不要用原来有颜色的不透明的塑料袋包装。希望对方尽快回复。工作任务二Victor收到加拿大客户Ellen有关包装的还盘后,进行回复,认为:我公司采用的双层瓦楞纸箱被大多数海外客户接受,纸箱内有塑料膜做里衬,纸箱外用塑料带加固。以上这些包装方式有助于防潮。如果Ellen的公司坚持要求用三层瓦楞纸箱,我公司也可采用,但是额外的包装费用要由进口商承担。(3)希望对方尽早回复。Packing参考范文(参考
20、范文(1)November22,2010DearVictor,ThankyouforyourletterofNovember19,2010statingyourideasonhowtopackthecottonblazerstobeexportedtous.However,wecouldntacceptyourarrangement.Inordertoshipthegoodssafelyonthesea,wewouldliketoofferoursuggestiononpackingasfollows:(1)Becausethedouble-layercorrugatedcartonisnot
21、solidenoughduringthelongoceanfreight,wehopetheouterpackingispackedwithtriple-layercorrugatedcartoninsteadofdouble-layercorrugatedcarton.(2)Wepreferthetransparentplasticbagsusedastheinnerpackingtoopaqueplasticbags.Yourearlyconfirmationonourpackingsolutionishighlyappreciated.Yoursfaithfully,EllenPacki
22、ng参考范文(参考范文(2)November23,2010DearEllen,Withreferencetoyourproposalofthree-layercorrugatedpaperboxpacking,wefullyunderstandyourreasonsforsuchachange.Butoutpackingwiththedouble-layercorrugatedpaperboxisacceptedbymostofouroverseascustomers,andwewillusetheplasticfilmasthelininginthecarton,whichisfastene
23、dwithplastictape.Thiskindofpackingcontributestomoistureproof.Ifyouinsistonyourproposal,wecanaccept.Buttheadditionalpackagingcostswillbebornebytheimporter.Wearelookingforwardtoyourconfirmation.Yourssincerely,VictorInsurance工作任务一Ellen收到Victor的回信后,表示同意承担额外的包装费用;同时指出由于此次投保货物货值较大,因此希望卖方按照货款金额的120%投保一切险和罢
24、工险,由此产生的额外保险费用由进口商承担。请你以Ellen的名义写一封对保险条款要求的信函。工作任务二Victor收到加拿大客户Ellen有关保险条款的要求后,表示同意对方的要求。请你以Victor的名义写一封回函。Insurance参考范文(参考范文(1)November24,2010DearVictor,Weacknowledgethereceiptofyourletterregardingthetermsofpacking.Afternegotiationinourcompany,wefinallyagreetobeartheadditionalpackagingcosts.Meanwh
25、ile,wewouldliketosaythegoodsinsuredwereinagreatamountofvalue.Wouldyoupleasecoverthisconsignment,onbehalfofus,againstAllRisksandStrikeRiskfor120%oftheinvoicevalue?Theextrapremiumis,ofcourse,forouraccount.Wearelookingforwardtoreceivingyourfavorablereplyearly.Yourssincerely,EllenInsurance参考范文(参考范文(2)No
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