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1、Additional Background:AALL Private Law Libraries-SIS Toolkit BibliographyThe 2003 OCLC Environmental Scan:Pattern Recognition(January 2004):http:/www.oclc.org/reports/escan/.Abelson,Robert P.Statistics as Principled Argument.Lawrence Erlbaum Associates(1995).Abram,Stephen.“Are You Building Your Libr
2、ary with the Right Stuff?”Computers in Libraries 19(8)(Sept.1999):76-80.“Competing with Google in a Special Library.”Information Outlook 9(11)(Nov.2005):46-47.“Tips to Boost Innovation for You and Your Library:Part 1.”Information Outlook9(8)(Aug.2005):32-34.“Tips to Boost Innovation for You and Your
3、 Library:Part 2.”Information Outlook9(9)(Sept.2005):40-42.“Tips to Boost Innovation for You and Your Library:Part 3.”Information Outlook9(10)(Oct.2005):44-45.“Twenty Ways for All Librarians to be Successful with e-Learning.”Information Outlook 8(12)(Dec.2004):42-44.Abrahams,Jeffrey.The Mission State
4、ment Book:301 Corporate Mission Statements from Americas Top Companies.Ten Speed Press(1999).Adams,Douglas.“How to Stop Worrying and Learn to Love the Internet.”This piece first appeared in the News Review section of The Sunday Times,Aug.29,1999.http:/ E.“Marketing Library Resources and Services to
5、Distance Faculty at the University of Nebraska-Lincoln.”Journal of Library Administration 31(3/4)(2001):5-22.Andeen,Sarah Reneker.“Selling the Library from the Reference Desk:Service Points as Advertisements.”The Reference Librarian 73(2001):281-92.Angelica,Emil W.Fieldstone Alliance Nonprofit Guide
6、 to Crafting Effective Mission and Vision Statements.Fieldstone Alliance(2001).Anonymous.“Libraries,Literacy&Learning in the 21st Century.”American Libraries(Aug.2005):S1-S11(11 pp.).Ball,Stephanie.“The Financial Responsibility of Todays Law Firm Librarian.”AALL Spectrum9(9)(July 2005):8-9.Bates,Mar
7、y Ellen.“Avoiding the Ax:How to Keep from Being Downsized or Outsourced.”Information Outlook 1(10)(Oct.1997).Free,Fee-Based and Value-Added Information Services:A White Paper Prepared for Factiva,a Dow Jones and Reuters Company(June 2004):http:/ the Invisible:A Field Guide to Modern Marketing.NY:War
8、ner Books(1997).Besant,Larry X.and Deborah Sharp.“Libraries Need Relationship Marketing.”Information Outlook 4(3)(March 2000):17-22.Block,Marylaine.“The Secret of Library Marketing:Make Yourself Indispensable.”American Libraries 32(8)(Sept.2001):48-50.Bonk,Kathy and Henry Griggs.The Jossey-Bass Guid
9、e to Strategic Communications for Nonprofits:A Step-By-Step Guide to Working with the Media to:Generate Publicity,Enhance Fun.San Francisco:Jossey-Bass(1999).Bradley,Jim.“Illinois Library Public Relations at Its Best.”Illinois Libraries 82(1)(Winter 2000):22-27.Brandt,D.Scott.“Out With the Old,In Wi
10、th the New.”Computers in Libraries 19(7)(July/Aug.1999):26-27.“Using Good Systems Work to Extend Your Librarys Market.”Computers in Libraries 20(9)(Oct.2000):61-63.Braxton,Barbara.“Promises,promises;strategy;your librarys mission statement.”Teacher Librarian 32(3)(2/1/2005):41.Broady-Preston,Judith,
11、ed.Strategic Marketing for Library and Information Services.Lanham,MD:Bernan Associates(2001).Brown,Karen and Kate Marek.“Librarianship and Change:A Consideration of Weicks Drop Your Tools Metaphor.”Library Administration&Management 19(Spring 2005):68-74.Brown,Linda C.“Lessons from the Ice Cream Par
12、lor:Four Goals to Improve Customer Service and Individual Attitudes.”AALL Spectrum 9(6)(April 2005):6-7.Brown,Suzan A.“Marketing the Corporate Information Center for Success.”Online 21(4)(July/Aug.1997):74-79.Bush,Gail and Merrilee Andersen Kweilford.“Marketing Reflections:Advocacy in Action.”Teache
13、r Librarian 28(5)(June 2001):http:/ 5 feature.html.Carlson,Cindy.“Law Library Marketing Resources.”(July 25,2005):http:/ Attention,Please!Marketing Todays Libraries.”Computers in Libraries 18(8)(Sept.1998):62-66.Carter,Terry.“The New Law Librarian.”ABA Journal 90(July 2004):34.Casey-Cohen.“Significa
14、nce of Law Library Value-Added Services in the 1990s Law Firm.”(Feb.14,1997):http:/ May 1,2006).Chad,Ken and Paul Miller.“Do Libraries Matter?The Rise of Library 2.0.”(November 2005):http:/ May 17,2006).Cheney,Kristin A.“Is an Annual Report in Your Librarys Future?”Law Library Journal 97(3)(Summer 2
15、005):493-515.Chick,Cindy L.“Jumpstart:Writing an Annual Report for a Law Firm Library.”(Jan.1,1998):http:/ the Value of Your Competitive Intelligence:An Added Role for the Information Center.”Information Outlook 4(2)(Feb.2000):32-35.Competencies of Law Librarianship(March 21,2001):http:/www.aallnet.
16、org/prodev/competencies.asp.Coote,Helen and Bridget Batchelor.How to Market Your Library Service Effectively.ASLIB(2d ed.,1997).Covey,Denise Troll.“Using Data to Persuade:State Your Case and Prove It.”Library Administration&Management 19(Spring 2005):82-89.Crawford,Walt.Cites&Insights:http:/cites.bo
17、isestate.edu/.Crawford,Walt and Michael Gorman.Future Libraries:Dreams,Madness,and Reality.Chicago:American Library Association(1995).Crowley,Bill.“Suicide Prevention:Safeguarding the Future of the Professional Librarian.”Library Administration&Management 20(2)(Spring 2006):75-80.Crowley,Bill and De
18、borah Ginsberg.“Professional Values:Priceless.”American Libraries36(1)(Jan.2005):52-55.Curry,Jay and Adam Curry.The Customer Marketing Method:how to Implement and Profit from Customer Relationship Management.New York:Free Press(2000).David,Forest R.and Fred B.David.“Its time to redraft your mission
19、statement.”Journal of Business Strategy(Jan.1,2003):11.Dearstyne,Bruce W.“Greeting and Shaping the Future:Information Professionals as Strategists and Leaders.”Information Outlook 4(8)(Nov.2000):32-35.Dempsey,Lorcan.“The Recombinant Library:Portals and People.”Co-published simultaneously in Journal
20、of Library Administration,39(4)and in Improved Access to Information:Portals,Content Selection,and Digital Information,ed.Sul H.Lee,103-136.Binghamton,NY:Haworth(2003):http:/www.oclc.org/research/staff/dempsey/recombinant_library/.de Saez,Eileen Elliott.Marketing Concepts for Libraries and Informati
21、on Services Neal-Schuman(2nd ed.,2002).de Stricker,Ulla.“Relationships R Us:Climbing Up the Value Chain.”Information Outlook 4(11)(Nov.2000):30-33.“Marketing with a Capital S:Strategic Planning for Knowledge Based Services.”Information Outlook 2(2)(Feb.1998):28-32.Dinerman,Gloria.“The Angst of Outso
22、urcing.”Information Outlook 1(4)(April 1997):21-24.Domas White,Marilyn and Eileen G.Abels.“Measuring Service Quality in Special Libraries:Lessons from Service Marketing.”Special Libraries 86(Winter 1995):36-45.Dworkin,Kristine D.“Library Marketing:Eight Ways to Get Unconventionally Creative.”Online
23、25(1)(Jan./Feb.2001):52-54.Dzurinko,Mary K.“Giving Presentations with Pizazz.”Information Outlook 3(4)(April 1999):34-36.Eisenhardt,Kathleen M.and Donald N.Sull.“Strategy as Simple Rules.”Harvard Business Review 79(1)(Jan.2001):107-116.Ellis,Anne.“Stepping Out of the Stacks;Law Librarians Can Help W
24、ith Business Development.”Texas Lawyer(July 18,2005).“Tracking the Business Trends.”Legal Times,Special Report(July 11,2005).Engsbert,Mark D.“On a Mission to Market.”AALL Spectrum 10(Sept.-Oct.2005):8-9.“Talking the Talk:A Law Librarians Guide to Correctly and Gracefully Describing Law Library Promo
25、tional Activities.”AALL Spectrum 8(4)(Feb.2004):12-13.Evatz,Kay,et al.“Making and Marketing Power Libraries.”Colorado Libraries 27(4)(Winter 2001):25-28.Fialkoff,Fancine.“Marketing 101-Again.”Library Journal 123(20)(Dec.1998):82.Field,Selma G.and Edwin M.Publicity Manual for Libraries:A Comprehensiv
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