轻松游憩+私密静享住宅大区景观方案.pdf

1、华润东莞 17#地块景观概念方案设计LANDSCAPE CONCEPT DESIGNLAND+VIEW PERFORMANCE澜道设计 2022.03CONTENTS前 期 分 析PART 东莞国际商务区简称东莞 CBD，位于东莞大道、环城西路、三元路、宏图路所围合形成的黄金区域，此区域定位为“东莞门户、城市客厅、创新枢纽、区域引擎”，未来将打造为“世界智造门户、湾区魅力都心”。Dongguan International Business District,referred to as Dongguan CBD for short,is located in the golden area

2、surrounded by Dongguan Avenue,Huancheng West Road,Sanyuan road and Hongtu road.This area is positioned as Dongguan portal,urban living room,innovation hub and regional engine.In the future,it will be built into World Smart portal and bay area charming city.Location analysis区位分析广东东莞SITE5KM2.5KM同沙生态公园

3、Tongsha ecological park东莞黄旗山城市公园环城南路环莞快速路环城东路环城西路京港澳高速Dongguan huangqishan City Park西平水库Xiping reservoirCity Park水濂湖公园Shuilian Lake Park龙湾湿地乐跑公园东莞市政府Longwan wetland Le Pao ParkDongguan Municipal Government东莞人民公园Dongguan Peoples Park项目位于东莞核心 CBD,紧邻中央公园与商业地标万象城，交通便利，配套优越未来是东莞优质绝版地块。The project is loca

4、ted in the core CBD of Dongguan,close to the Central Park and the commercial landmark of Mixc city,with convenient transportation and superior supporting facilities.It will be a high-quality out-of-printing land in Dongguan in the future.Surrounding resources周边资源地铁二号线东莞大道2KM1KM新和幼儿园东莞运河SITE17#周边有南城第

5、六小学、第七小学等，教育资源雄厚。5KM 范围内有康华医院和人民医院，医疗条件完善。2.5KM 范围内有万象城等大型商业广场，种类齐全。附近有黄旗山城市公园、西平休闲花园等、绿化环绕。地块位于地铁二号线站点出入口，交通便捷。教育/自然/医疗/交通/商业/there are Nancheng No.6 primary school and No.7 primary school around,with abundant educational resources.There are Kanghua hospital and peoples hospital within 5km,with per

6、fect medical conditions.Within 2.5km,there are Vientiane city and other large commercial squares with complete types.Nearby are huangqishan City Park,Xiping leisure garden,etc.,surrounded by greening.The plot is located at the entrance and exit of Metro Line 2 station,with convenient transportation.

7、EDUCATIONMEDICAL CAREBUSINESSNATURALTRAFFIC东莞市东城客运站时代城广场中央广场万象城金丰商业街中心广场汇一购物中心世贸中心中信森林湖桂花园西平休闲花园CBD 公园社区公园南城汽车客运总站东莞市南城阳光第六小学东莞中学南城学校东莞市商业学校东莞百佳妇产医院现状沟渠环莞快速路环城西路三元路长泰路莞太路16#SITE17#中央公园万象城16#22443311万象城万象城万象城中央公园中央公园SITESITESITESITE16#-基地地势平坦，无较大高差。-西侧有宽约 15 米的现状沟渠流过。-周边已有部分小区在建，交通便捷。Location resourc

8、es区位资源现代主义建筑Number of towers:4Form of Commercial Street:stacking and overlapping urban mountain forestPublic construction degree:The integration of international contemporary aesthetics with local traditional context makes the unique gene IP of the city deeply rooted in the hearts of the people,Guan

9、 guancao weaving manufacturing link is translated into architectural language.Instead of passively imposing the facade of public buildings on the function of houses,it is a more confident expression of high-gradelife,Cover photo representing the highest standard of urban living.Clean and pure horizo

10、ntal relationship becomes the first level.SHOW THE TEMPERAMENT OF URBAN RESIDENTIAL COVERCONTEXT SYMBOL MEMORYPUBLIC BUILDING FACADEMODERNIST ARCHITECTURAL PODIUM展现城市人居封面气质-文脉符号记忆-公建化立面-国际当代美学融合在地传统文脉，让城市独特基因 IP 深入人心，“莞”莞草 编织，制造业连接，转译为建筑语言。不是被动的把公建的立面强加给住宅的功能，而是高品级生活更自信的表达，干净纯粹的水平关系成为第一层次，代表城市人居最高水准

11、的封面照。群塔楼栋数：4 栋：群塔楼栋数堆砌交叠“城市山林”：商业街形态：公建化程度Architectural analysis建筑风格Customer group analysis客群分析高端住宅客群定位The main source of customers is pengrui Tianhe Minying International Trade Center,the main competitive product in Dongguan.The customer base of these two projects is divided into purchasing custome

12、rs and prospective customersThe main sources of customers are Dongguans main competitive products pengrui Tianyue and Minying international trade center.The customer groups of the two projects are divided into purchased customers and intended customers.CLIENT PROPERTYPURPOSE OF REAL ESTATESUPPORTING

13、 CONCERNSPOSITIONING OF HIGH-END RESIDENTIAL CUSTOMERS客户属性-置业目的-置业目的-社会学特征年龄 35-45岁为主家庭结构主要为四口之家及三代同堂；职业以中大型企业高管及私企老板为主，年收入在 200-250 万居多。客户主要来源为东莞主要竞品鹏瑞天玥、民盈国贸中心两个项目的客群，分为已购买客群和意向购买客群。目标客群有一定财富积累，且家庭结构以三代同堂及四口之家为主，对空间尺度需求较高，希望改善居住环境及增加居住面积，户型需求以 190-220 的四房两厅三卫为主。客户对园林景观、泳池的配置需求度较高，同时公区设施要求有老年康体、运动健

14、身等基础设施。CUSTOMER SOURCE客群来源-The target customers have a certain wealth accumulation,and the family structure is dominated by three generations living together and a family of four.The demand for space scale is increased,and then home buyers hope to improve the living environment and increase the livi

15、ng area.The demand for house type is mainly four bedrooms,two halls and three bathrooms with an area of 190-220 m2.Customers have a high demand for the configuration of garden landscape and swimming pool.At the same time,the public area facilities are required to have infrastructure such as elderly

16、fitness,sports and fitness.Planning analysis规划分析产品价值phenomenal Vientiane City complex life engine,adjacent to CBD Central Business District in the East.With super large central green space,it is the dynamic green heart of the city and creates a leading future community.There will be an initial and t

17、erminal bus station in the southwest of the plot,except for the bus station,There are also many subway entrances closely connected with the plot,with extremely convenient transportation.PRODUCT VALUE与现象级万象城综合体仅一步之遥，又东邻 CBD 中央商务区。拥有 23 万超大型中央绿地，是城市的活力绿心，打造领先型未来社区。地块西南侧将设公交车首末站，除了公交车站，还有多处地铁口与地块紧密相连，交

18、通极为便捷。顶级商业配套-超大社区公园-内置化公共城市交通-PERFECT COMMERCIAL SUPPORTING FACILITIESSUPER LARGE COMMUNITY PARKBUILT IN PUBLIC URBAN TRANSPORTATION西平西站（已建）经 三 路项目位于东莞核心 CBD，紧邻中央公园与商业地标万象城交通便利，配套优越，拥有超便捷连廊体系，未来是东莞优质绝版地段住宅住宅未建成住宅用地社区中心东莞公园公交首末站文化展览中心商业街万象城西平西站（已建）商务中心站（规划）公交首末站地标塔楼中央草坪未建成住宅用地CBD 中央商务区未建成商业用地市政配套市政配套

19、市政配套市政配套商业商业商业商业住宅住宅住宅住宅residenceresidenceUncompleted residential landCommunity CenterUncompleted residential landBus terminalCultural Exhibition CenterCommercial StreetVientiane CityXiping West Railway Station(built)Business center station(Planning)Bus terminalUncompleted residential landcentral la

20、wnUncompleted residential landCBD Central Business DistrictUncompleted commercial landMunicipal supporting facilitiesMunicipal supporting facilitiesMunicipal supporting facilitiesbusinessbusinessbusinessbusinessresidenceresidenceresidenceresidence宏 图 路规 划 二 路东 莞 大 道 纬 七 路17#residential plotSITE17#住宅

21、地块N16#Analysis of planning conditions规划条件分析图例/LEGEND社区出入口消防通道消防登高面COMMUNITY ENTRANCE AND EXITFIRE ENGINE ACCESSFIRE CLIMBING SURFACEN规划用地面积：3.39W总建筑面积：27.89W容积率：5.60Planned land area:3.39wTotal construction area:27.89wPlot ratio:5.60规划条件消防登高面消防登高面消防登高面T 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口

22、消防出入口人行主入口.00.00.00Elevation analysis场地标高分析图例/LEGEND市政标高建筑标高景观标高MUNICIPAL ELEVATIONBUILDING ELEVATIONLANDSCAPE ELEVATION纬 八 路10.9011.3512.1012.6011.1011.4511.8011.3010.4511.059.8011.8012.2512.1511.6511.3011.2010.6410.5210.2810.119.729.559.6010.7410.92场地整体地块南高北低,一条商业街从中而过，街道两侧为商业建筑，均有三层，西侧地势较高，同建筑屋顶，

23、东侧地势较低。The overall plot of the site is high in the south,A commercial street passes through it.There are commercial buildings on both sides of the street,with three floors.The terrain on the west side is high,the same as the roof of the building,and the terrain on the east side is low.场地标高9.8210.001

24、0.23T 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口10.6310.7210.8210.9611.7112.1312.3512.009.5812.3012.2512.159.7510.6012.1512.3010.3011.8011.8011.19N30.0M10.0M10.0M65.3M10.0M10.0M18.0M42.0M21.2M56.0M53.0M35.3M18.6M30.0M34.6M27.0M29.4M74.8M22.2M14.3M55.6M38.2M18.0M8.2M70.0M31.8M31.6MSpati

25、al scale analysis空间尺度分析图例/LEGEND社区出入口消防通道尺寸标注地块内楼栋天际线错动且丰富，间距舒适，且有大面积核心空间可供使用，有利于景观设计。COMMUNITY ENTRANCE AND EXITFIRE ENGINE ACCESSDIMENSIONINGThe skyline of the buildings in the plot is staggered and rich,the spacing is comfortable,and there is a large area of core space for use,which is conducive

26、to landscape design.空间尺度T 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口5.0M7.0M11.2M33.6M29.2M18.0M18.3M4.0M15.0M22.2M22.6M71.7M92.8MNCONTENTS逻 辑 引 用PART 品牌价值B r a n d v a l u eCreate eternal classics in change在变化中创造永恒的经典舒适宜人 现代奢华Comfortable and pleasant modern luxury客 户C u s t o m i z a

27、t i o nf a s h i o n s e n s eC i r c l e c u l t u r e私属定制时尚品味圈层文化CUSTOMERBVLGARI HOTELUrban coreTop coreP r o s p e r o u s l i f ef a s h i o n s e n s eH i g h i d e n t i f i c a t i o n城市核心顶级资源繁华生活时尚品味高度辨识时尚/奢华/传承品 相PRODUCT PHASEF a s h i o n /l u x u r y /H e r i t a g e价值共鸣V a l u e r e s o

28、n a n c e艺术美感比例/空间/画面S c a l e /s p a c e /p i c t u r e时尚引领F a s h i o n l e a d i n g极致画面U l t i m a t e p i c t u r e符号传承S y m b o l i c i n h e r i t a n c e匠心细节C r a f t s m a n s h i p d e t a i l s绿意环绕S u r r o u n d e d b y g r e e n私密静享P r i v a t e a n d q u i e t e n j o y m e n t轻松游憩R e

29、l a x e d r e c r e a t i o n视觉解析V i s u a l a n a l y s i s色 调SYMBOLLIGHTINGPARTSTONETEXTURE材 质部 品灯 光符 号对比/强调色调协调TONAL COORDINATION质感/肌理材质统一UNIFORM MATERIAL放大的艺术品部品部件PARTS COMPONENTS 整体烘托亮点灯光氛围LIGHTING ATMOSPHERE构成/地点/手法符号复用SY MBO L R E U S E视觉重构R e c o n s t r u c t i o n色 调 感 受TONAL FEELING墙地整体以浅

30、灰浅米筑就优雅基地，重要视觉核心融入黑金等吸睛色彩演绎重奢符号元素，凸显时尚奢华的气质调性THE WHOLE WALL AND GROUND ARE BUILT WITH LIGHT GRAY AND LIGHT METERS TO BUILD AN ELEGANT BASE.THE IMPORTANT VISUAL CORE IS INTEGRATED WITH EYE-CATCHING COLORS SUCH AS BLACK GOLD TO DEDUCE HEAVY LUXURY SYMBOL ELEMENTS,HIGHLIGHTING THE TEMPERAMENT AND TONE

31、OF FASHION AND LUXURY 优雅/时尚/奢华 E L E G A N T /F A S H I O N A B L E /L U X U R I O U S 形 态 元 素块 面 比 例F O R M A N D E L E M E N T空间块面比例讲究经典协调，同时兼具艺术美感THE PROPORTION OF SPACE BLOCKS PAYS ATTENTION TO CLASSIC COORDINATION,AND HAS ARTISTIC BEAUTY AT THE SAME TIME 经典协调 C L A S S I C H A R M O N Y /A R T

32、I S T I C B E A U T Y 形 态 元 素F O R M A N D E L E M E N T核心块面及细节点运用专属元素形成序列THE PROPORTION OF SPACE BLOCKS PAYS ATTENTION TO CLASSIC COORDINATION,AND HAS ARTISTIC BEAUTY AT THE SAME TIME 艺术美感 C L A S S I C H A R M O N Y /A R T I S T I C B E A U T Y 元 素 序 列 立 面 形 态 元 素F O R M A N D E L E M E N T核心块面及细节

33、点运用专属元素形成序列THE PROPORTION OF SPACE BLOCKS PAYS ATTENTION TO CLASSIC COORDINATION,AND HAS ARTISTIC BEAUTY AT THE SAME TIME 艺术美感 C L A S S I C H A R M O N Y /A R T I S T I C B E A U T Y 元 素 序 列 地 面 Morphological element形态元素L O G O 符 号奢 侈 品 符 号B V L G A R I核心块面及细节点运用专属元素形成序列The core block surface and d

34、etail points use exclusive elements to form a sequence 专属元素/探讨多种可能性 EXCLUSIVE ELEMENTS/EXPLORE MULTIPLE POSSIBILITIESMorphological element形态元素服装、头饰等符号演绎/南国红豆戏台演绎逻辑010102020303040405050606Symbolic interpretation of clothing and headwear/Southern red beansstageDeductive direction粤 剧-藏 悦CANTONESE OPERA

35、 专属元素/探讨多种可能性 EXCLUSIVE ELEMENTS/EXPLORE MULTIPLE POSSIBILITIES材 料 质 感M A T E R I A L T E X T U R E大面以细腻优雅的灰白石材作为基底，核心区域以高亮黑石材、香槟金亮色金属、大花绿石材等时尚亮色形成视觉冲击，让空间中的时尚色彩流动起来THE LARGE SURFACE IS BASED ON DELICATE AND ELEGANT GRAY AND WHITE STONES,AND THE CORE AREA IS VISUALLY IMPACTED BY FASHIONABLE BRIGHT C

36、OLORS SUCH AS BRIGHT BLACK STONES,CHAMPAGNE GOLD BRIGHT METALS AND BIG FLOWER GREEN STONES,SO AS TO MAKE THE FASHIONABLE COLORS IN THE SPACE FLOW 质感/色彩/层次 T E X T U R E /C O L O R /H I E R A R C H Y 艺 术 部 品 时尚精奢 SPATIAL ART通过自带时尚奢华气质的户外家具加强空间品质与氛围STRENGTHEN THE SPACE QUALITY AND ATMOSPHERE THROUGH I

37、TS OWN FASHIONABLE AND LUXURIOUS OUTDOOR FURNITUREFASHION AND LUXURY户 外 家 具艺 术 部 品 摩登气质 SPATIAL ART各类空间搭配对应气质的艺术雕塑，传递各具特点的时尚摩登画面STRENGTHEN THE SPACE QUALITY AND ATMOSPHERE THROUGH ITS OWN FASHIONABLE AND LUXURIOUS OUTDOOR FURNITUREMODERN TEMPERAMENT摩 登 雕 塑艺 术 部 品 时尚艺术 SPATIAL ART可移动式镜面装置，“活化”大面铺装空间的

38、场景感，“收纳”周边及重构周边场景STRENGTHEN THE SPACE QUALITY AND ATMOSPHERE THROUGH ITS OWN FASHIONABLE AND LUXURIOUS OUTDOOR FURNITUREFASHION ART艺 术 装 置灯 光 氛 围L I G H T I N G A T M O S P H E R E主张灯光营造服务场所氛围，强调整体协调，重点烘托ADVOCATE LIGHTING TO CREATE AN ATMOSPHERE OF SERVICE PLACE,EMPHASIZE OVERALL COORDINATION AND HI

39、GHLIGHT 整体协调/重点烘托 O V E R A L L C O O R D I N A T I O N /E M P H A S I S 种 植 空 间P L A N T I N G S P A C E精致搭配的软景形成功能化与个性化.消融边界，立体延伸 12-15 米竖向生长的植物空间 THE SOFT SCENERY WITH EXQUISITE COLLOCATION FORMS FUNCTIONALIZATION AND PERSONALIZATION ABLATION BOUNDARY,THREE-DIMENSIONAL EXTENSION,ADAPTATION TO THE

40、 SCENE,ENDOWING THE LIVING SPACE WITH PERSONALITY COLOR 边界消融/立体延伸 BOUNDARY ABLATION/STEREO EXTENSION种 植 空 间P L A N T I N G S P A C E适配场景赋予生活空间以性格色彩THE SOFT SCENERY WITH EXQUISITE COLLOCATION FORMS FUNCTIONALIZATION AND PERSONALIZATION ABLATION BOUNDARY,THREE-DIMENSIONAL EXTENSION,ADAPTATION TO THE S

41、CENE,ENDOWING THE LIVING SPACE WITH PERSONALITY COLOR 适配场景 ADAPTATION SCENARIO精 致 生 活场景标签S c e n e l a b e l舒适宜人/现代奢华LANDSCAPE SPACE轻花园LIGHT GARDEN共享社区SHARED COMMUNITY静会所QUIET CLUB城市界面CITY INTERFACE私享泳池PRIVATE SWIMMING POOL酒店式入口HOTEL ENTRANCE单元入户UNIT ENTRY归家庭院FAMILY HOMENINE SP ACE SCENES CREA TE A

42、COMFORT ABLE,PLEASANT,MODERN AND LUXURIOUS EXPERIENCEEight scenes八大场景N社区出入口HEALTH CARE社区出入口HEALTH CARE城市界面CITY INTERFACE静会所STATIC CHAMBER共享街区SHARED BLOCK共享街区城市界面酒店式入口归家庭院轻花园静会所私享泳池SHARED BLOCKCITY INTERFACECITY INTERFACEFAMILY HOMELIGHT GARDENSTATIC CHAMBERPRIVATE SWIMMING POOL城市界面CITY INTERFACE归家庭院

43、FAMILY HOMELIGHT GARDEN轻花园私享泳池PRIVATE SWIMMING POOL私享泳池PRIVATE SWIMMING POOLLIGHT GARDEN轻花园单元入户UNIT ENTRY单元入户UNIT ENTRY单元入户UNIT ENTRY归家庭院FAMILY HOME社区出入口HEALTH CARE单元入户UNIT ENTRY单元入户UNIT ENTRY八大场景落位PLACEMENT OF EIGHT SCENES共 享 街 区FASHIONABLE AND ADVANCED CITY LEVEL LIVING ROOM,TAKING INTO ACCOUNT PU

44、BLIC SHARING TEMPERAMENT INTEGRATED COMMERCIAL AND RESIDENTIAL LIFESTYLE,INTEGRATING THE OUTSIDE INTO THE CITY AND THE INSIDE INTO THE COHERENT LIFE SYSTEM OF LIFESHARED BLOCK时尚高级的城市级客厅，兼顾公共共享气质.商住一体生活形式，外部融入城市，内部融入生活的连贯生活体系 城市级客厅/内外兼容 U R B A N L I V I N G R O O M /I N T E R N A L A N D E X T E R N

45、 A L C O M P A T I B I L I T Y 城 市 界 面C I T Y I N T E R F A C ETHE FASHIONABLE AND EXQUISITE WALL AND THE MUNICIPAL GREEN BELT ARE INTEGRATED TO CREATE A HIDDEN AND LUXURIOUS CITY PERIMETER时尚精致的围墙与市政绿带一体营造出隐奢的城市周界 时尚精致/隐奢 FASHIONABLE AND EXQUISITE/HIDDEN LUXURY酒 店 式 入 口H O T E L E N T R A N C EORDER

46、LY COURTESIES,LUXURIOUS AND CLASSIC INTERFACE AND EXCLUSIVE FIELD FOR DROP OFF礼遇有序、界面奢华经典、落客专属场域 礼遇有序/奢华经典/落客专属 O R D E R L Y R E C E P T I O N /L U X U R I O U S C L A S S I C /E X C L U S I V E D R O P O F F 归 家 庭 院SHARED BLOCKCREATE A CLEAR CORE AND SECONDARY PICTURE主次分明、营造核心极致画面 极致画面 ULTIMATE PI

47、CTURE轻 花 园LIGHT GARDENPURE SPACE,FASHIONABLE AND QUIET PRIVATE GARDEN空间纯净，时尚静谧的私享花园 纯净/时尚/静谧/私享 PURE/FASHIONABLE/QUIET/PRIVATE静 会 所QUIET CLUBPURE SPACE,FASHIONABLE AND QUIET PRIVATE GARDEN空间纯净，时尚静谧的私享花园 静谧/隐奢/专属定制 QUIET/HIDDEN LUXURY/EXCLUSIVE CUSTOMIZATION私 享 泳 池P R IV A TE SWIM M ING POOLSURROUNDE

48、D BY ORDER AND GREEN MEANING,IT IS COMPATIBLE AND SHARED WITH THE OVERHEAD FLOOR TO CREATE A PLACE FOR EXTREME ENJOYMENT以秩序绿意围绕，与架空层相容共享，营造极致享受场所 绿意围绕/相容共享/极致享受 GREEN AROUND/COMPATIBLE SHARING/ULTIMATE ENJOYMENT单 元 入 户UNIT ENTRYTHROUGH THE COMBINATION OF GREEN PLANTS,LOW WALLS AND WATERSCAPE,SUPPLEM

49、ENTED BY SEQUENCE DECORATION,IT INCREASES THE FIELD RECOGNITION AND SENSE OF CEREMONY通过绿植、矮墙、水景结合辅以序列装饰，增加领域识别性与仪式感 序列感/仪式感/领域感 S E N S E O F S E Q U E N C E /R I T U A L /D O M A I N CONTENTS案 例 分 析PART 杭 州 天 目 里H A N G Z H O U T I A N M U L I/REFERENCE POINTLARGE AREAS ARE DIVIDED AND USED TO CREA

50、TE A QUIET AND ADVANCED BUSINESS ATMOSPHERETHE CITY LIVING ROOM INCLUDING SQUARE,WATERSCAPE AND GREEN SPACE ALLOWS WONDERFUL PERSONNEL AND OBJECTS TO GATHER HERE TO FORM A WARM AND VIABLE CORE OF THE PARK./设计理念包含广场、水景和绿地的“城市客厅”，让精彩的人事物在这里聚集，形成有温度、有生命力的园区核心/借鉴点大块面划分使用空间场地，营造安静高级的商业氛围曼谷ESSE ASOKEB A N